When viewed through the lens of the core business, new business characteristics can appear inefficient. However, they are often consistent with the requirements of achieving the intended outcome. → Read on Medium

Not every new capability is a product. And not every product deserves to become a business line. → Read on Medium

Don’t expect parity work to invent a new revenue stream if its job is to prevent churn. → Read on Medium

Not every market with competitors should be avoided. But entering because it feels validated is different from entering because you have an advantage. → Read on Medium

Defining a company’s advantage more narrowly than feels comfortable is uncomfortable by design. → Read on Medium

Clarity doesn’t guarantee success, but it gives the product a center of gravity. It makes tradeoffs easier, positioning sharper, and pricing less speculative... → Read on Medium

An ongoing series about how clarity quietly breaks down — and value erodes. → Read on Medium